Brand architecture

Writing Emakina

Typography

One does not simply write names of the different Emakina entities and their departments: there are a few simple yet important rules to follow.
Reminder: use Museo Sans, as explained in the Typography section.

entities

These names must only be used when referring to a specific legal entity.

When writing the name of Emakina agencies, be certain to always capitalise the initial ‘E’ as well as the extension: Emakina.BE, Emakina.PL, Emakina.AE, etc.

Remember, when writing about a project, for instance, it is not necessary to specify which entity delivered it: in many cases, several entities collaborate to produce the best possible jobs. ‘Emakina did this awesome thing’ is also easier on the eye than ‘Emakina.XX for the win’.

divisions

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Departments, competence centres and all subdivisions are written like this: Emakina/Digital Marketing, Emakina/Motion, Emakina/Influx, etc. When using softwares like Photoshop or InDesign, the slash is surrounded by narrow, non-breaking spaces.

However, when mentioned in body copy, ‘Emakina’s Motion team’ is more elegant. As a title or heading, though, ‘Emakina/Motion’ works best.

Iconography

partnerships

In case of a partnership between Emakina and another company for a consortium, project, or event, write Emakina-Microsoft, for instance, where the hyphen is attached to both words.