Colours

history of colours

Going through the extensive history of Emakina's colours would be useless, but Brice would be delighted to tell you all about them if you really want to know how they came about... Just know that he has a lot of important stuff to do - this is a fun business, but it is still business, so please don’t waste anyone's precious time!

Anyway, here are a few basic rules we would like you to follow - which is a polite way of telling you to just do as explained below, all right?!

our colour scheme

Tangerine Chartreuse Azure White Black Grey 2 Grey 3 Grey 1

Azure

Think of IBM's 'Big Blue' or 'Bluetooth' protocol.
A shade of blue, stands for 'technology & innovation' in our DNA.

References
  • CMYK100/25/0/0
  • Pantoneprocess blue
  • RGB0/150/215
  • Hex#008fd4
  • HSL200°, 100%, 83%
Application examples
  • Competence Technology
  • Department Development & Information, Architecture
  • FunctionCTO, Web Developer

Chartreuse

Think of 'green' dollars or 'loden green' coats.
A shade of green, stands for 'business & strategy' in our DNA.

References
  • CMYK50/0/100/0
  • Pantone368C
  • RGB140/200/60
  • Hex#8cc63f
  • HSL86°, 68%, 78%
Application examples
  • Competence Strategy
  • Department Project Management
  • FunctionCFO, Project Manager

Tangerine

Think of the famous book 'Juicing the Orange'.
A shade of orange, stands for 'creativity & design' in our DNA.

References
  • CMYK0/50/100/0
  • Pantone1375C
  • RGB250/150/30
  • Hex#f7931e
  • HSL32°, 88%, 97%
Application examples
  • Competence Creativity
  • Department Communication
  • FunctionCreative Director, Designer

White

References
  • CMYK0/0/0/0
  • RGB255/255/255
  • Hex#ffffff
  • HSL0°, 0%, 100%

Grey1

References
  • CMYK0/0/0/25
  • Pantone382C
  • RGB200/200/200
  • Hex#c8c8c8
  • HSL0°, 0%, 78%

Grey2

References
  • CMYK0/0/0/50
  • Pantonecool gray 7C
  • RGB150/150/150
  • Hex#969696
  • HSL0°, 0%, 59%

Grey3

References
  • CMYK0/0/0/75
  • Pantonecool gray 10C
  • RGB100/100/100
  • Hex#646464
  • HSL0, 0%, 39%

Black

References
  • CMYK0/0/0/100
  • Pantoneprocess black c
  • RGB0/0/0
  • Hex#000000
  • HSL0°, 0%, 0%
Application examples
  • Department Administration

Use of colours

You may use our colours as a secondary colour for small elements, lines, bullet points, titles and graphical elements. This is recommended for documents with a white (reports, offers, invoices...) or a black background (presentations, videos...) and in charts where the colours are not used in relation to their meaning.

Examples
  • Orange business card for creatives.
  • Green document cover for business plans.
  • Blue t-shirts for programmers
  • White background for neutral information signs.
  • Black screen for general presentations.

However, in documents with a white (reports, offers, invoices, etc.) or black background (presentations, videos, etc.), and in charts where the colours are not used following their meaning, you may resort to them as secondary colours (e.g. lines, bullet points, titles, small graphical elements, etc.).

Examples
  • On a white background (paper), use colours in the following order: blue, then green, then, if necessary, orange.
  • On a black background (screen), use colours as a support in the following order: orange, then blue, and finaly green.
  • All titles on the same level should use the same colour. Also: rainbows are for flags and unicorns only (we shouldn’t have to explain this).