Colours

history of colours

Going through the extensive history of Emakina's colours would be useless, but Brice would be delighted to enlighten you about this if you really cannot live without it... Just know that he has a lot of important stuff to do - this is a fun business, but it is still business, so please do not waste anyone's precious time!

Anyway, here are a few basic rules about colours we would like you to follow - which is a polite way of telling you to just do so, all right?! Ok, just don't mess with this, young Padawan, these guidelines are kind of compulsory...

our colour scheme

Tangerine Chartreuse Azure White Black Grey 2 Grey 3 Grey 1

Azure

Think of IBM's 'Big Blue' or 'Bluetooth' protocol.
A shade of blue, stands for 'technology & innovation' in our DNA.

References
  • CMYK100/25/0/0
  • Pantoneprocess blue
  • RGB0/150/215
  • Hex#008fd4
  • HSL200°, 100%, 83%
Application examples
  • Competence Technology
  • Department Development & Information, Architecture
  • FunctionCTO, Web Developer

Chartreuse

Think of 'green' dollars or 'loden green' coats.
A shade of green, stands for 'business & strategy' in our DNA.

References
  • CMYK50/0/100/0
  • Pantone368C
  • RGB140/200/60
  • Hex#8cc63f
  • HSL86°, 68%, 78%
Application examples
  • Competence Strategy
  • Department Project Management
  • FunctionCFO, Project Manager

Tangerine

Think of the famous book 'Juicing the Orange'.
A shade of orange, stands for 'creativity & design' in our DNA.

References
  • CMYK0/50/100/0
  • Pantone1375C
  • RGB250/150/30
  • Hex#f7931e
  • HSL32°, 88%, 97%
Application examples
  • Competence Creativity
  • Department Communication
  • FunctionCreative Director, Designer

White

References
  • CMYK0/0/0/0
  • RGB255/255/255
  • Hex#ffffff
  • HSL0°, 0%, 100%

Grey1

References
  • CMYK0/0/0/25
  • Pantone382C
  • RGB200/200/200
  • Hex#c8c8c8
  • HSL0°, 0%, 78%

Grey2

References
  • CMYK0/0/0/50
  • Pantonecool gray 7C
  • RGB150/150/150
  • Hex#969696
  • HSL0°, 0%, 59%

Grey3

References
  • CMYK0/0/0/75
  • Pantonecool gray 10C
  • RGB100/100/100
  • Hex#646464
  • HSL0, 0%, 39%

Black

References
  • CMYK0/0/0/100
  • Pantoneprocess black c
  • RGB0/0/0
  • Hex#000000
  • HSL0°, 0%, 0%
Application examples
  • Department Administration

emotional use

The use of our colours without reflection or consideration for meaning.

You may use our colours as a secondary colour for small elements, lines, bullet points, titles and graphical elements. This is recommended for documents with a white (reports, offers, invoices...) or a black background (presentations, videos...) and in charts where the colours are not used in relation to their meaning.

Examples
  • On a white background (paper) use colour as support in the following order: Blue, then green and if necessary orange.
  • On a black background (screen), use colour as a support in the following order: Blue, then green and if necessary orange.
  • All titles on the same level should be in the same colour; rainbows are for flags and unicorns only.

logical use

The use of our colours according to their meaning.

Ideally, we should always try to use our colours based on their meaning (business, creativity and technology), and in particular in documents that use a large block of colour (e.g. signs, cover page of a document, business cards...). When our colours are used according to their meaning in graphics (e.g. bar chart, pie chart, etc.), ensure that the colours are used correctly and based on the meaning attributed to the given colour.

Examples
  • Orange business card for a creative.
  • Green document cover for a business plan.
  • Blue t-shirt for programmers.
  • White background for a neutral information sign.
  • Black screen for a general presentation.