History of colours

Going through the extensive history of Emakina's colours would be useless, but Brice would be delighted to tell you all about them if you really want to know how they came about... Just know that he has a lot of important stuff to do - this is a fun business, but it is still business, so please don’t waste anyone's precious time!

Anyway, here are a few basic rules we would like you to follow - which is a polite way of telling you to just do as explained below, all right?!

our colour scheme

Tangerine Chartreuse Azure White Black Grey 2 Grey 3 Grey 1


Think of IBM's 'Big Blue' or 'Bluetooth' protocol.
A shade of blue, stands for 'technology & innovation' in our DNA.

  • CMYK100/25/0/0
  • Pantoneprocess blue
  • RGB0/150/215
  • Hex#008fd4
  • HSL200°, 100%, 83%
Application examples
  • Competence Technology
  • Department Development & Information, Architecture
  • FunctionCTO, Web Developer


Think of 'green' dollars or 'loden green' coats.
A shade of green, stands for 'business & strategy' in our DNA.

  • CMYK50/0/100/0
  • Pantone368C
  • RGB140/200/60
  • Hex#8cc63f
  • HSL86°, 68%, 78%
Application examples
  • Competence Strategy
  • Department Project Management
  • FunctionCFO, Project Manager


Think of the famous book 'Juicing the Orange'.
A shade of orange, stands for 'creativity & design' in our DNA.

  • CMYK0/50/100/0
  • Pantone1375C
  • RGB250/150/30
  • Hex#f7931e
  • HSL32°, 88%, 97%
Application examples
  • Competence Creativity
  • Department Communication
  • FunctionCreative Director, Designer


  • CMYK0/0/0/0
  • RGB255/255/255
  • Hex#ffffff
  • HSL0°, 0%, 100%


  • CMYK0/0/0/25
  • Pantone382C
  • RGB200/200/200
  • Hex#c8c8c8
  • HSL0°, 0%, 78%


  • CMYK0/0/0/50
  • Pantonecool gray 7C
  • RGB150/150/150
  • Hex#969696
  • HSL0°, 0%, 59%


  • CMYK0/0/0/75
  • Pantonecool gray 10C
  • RGB100/100/100
  • Hex#646464
  • HSL0, 0%, 39%


  • CMYK0/0/0/100
  • Pantoneprocess black c
  • RGB0/0/0
  • Hex#000000
  • HSL0°, 0%, 0%
Application examples
  • Department Administration

Use of colours

Ideally, we always try to use our colours according to their meaning (green for business, orange for creativity, blue for technology), especially in documents that use large blocks of colour (e.g. signs, cover page of a document, business cards...). When colours are used in graphics (e.g. bar chart, pie chart, etc.), make sure that they are used following their respective signification.

  • Orange business card for creatives.
  • Green document cover for business plans.
  • Blue t-shirts for programmers.
  • White background for neutral information signs.
  • Black screen for general presentations.

However, in documents with a white (reports, offers, invoices, etc.) or black background (presentations, videos, etc.), and in charts where the colours are not used following their meaning, you may resort to them as secondary colours (e.g. lines, bullet points, titles, small graphical elements, etc.).

  • On a white background (paper), use colours in the following order: blue, then green, then, if necessary, orange.
  • On a black background (screen), use colours as a support in the following order: orange, then blue, and finaly green.
  • All titles on the same level should use the same colour. Also: rainbows are for flags and unicorns only (we shouldn’t have to explain this).