Our colour story

The Emakina colours reflect our colourful history and represent our unique areas of expertise. Together, they showcase the unique Emakina marriage of creativity, technology and strategy, so please use them wisely!

Colour scheme

Each colour in our trinity colour spectrum is a nod to our past and what makes us unique.
Click on azure, chartreuse and tangerine to find out more.

Tangerine Chartreuse Azure White Black Grey 2 Grey 3 Grey 1


Think of IBM's 'Big Blue' or 'Bluetooth' protocol.
A shade of blue, stands for 'technology & innovation' in our DNA.

  • CMYK100/25/0/0
  • Pantoneprocess blue
  • RGB0/150/215
  • Hex#008fd4
  • HSL200°, 100%, 83%
Application examples
  • Competence: Technology
  • Department: Development & Information, Architecture
  • Function:CTO, Web Developer


Think of 'green' dollars or 'loden green' coats.
A shade of green, stands for 'business & strategy' in our DNA.

  • CMYK50/0/100/0
  • Pantone368C
  • RGB140/200/60
  • Hex#8cc63f
  • HSL86°, 68%, 78%
Application examples
  • Competence: Strategy
  • Department: Project Management
  • Function:CFO, Project Manager


Think of the famous book 'Juicing the Orange'.
A shade of orange, stands for 'creativity & design' in our DNA.

  • CMYK0/59/81/0
  • Pantone164 C
  • RGB255/127/65
  • Hex#ff7f41
  • HSL20°, 100%, 63%
Application examples
  • Competence: Creativity
  • Department: Communication
  • Function:Creative Director, Designer


  • CMYK0/0/0/0
  • RGB255/255/255
  • Hex#ffffff
  • HSL0°, 0%, 100%


  • CMYK0/0/0/25
  • Pantone382C
  • RGB200/200/200
  • Hex#c8c8c8
  • HSL0°, 0%, 78%


  • CMYK0/0/0/50
  • Pantonecool gray 7C
  • RGB150/150/150
  • Hex#969696
  • HSL0°, 0%, 59%


  • CMYK0/0/0/75
  • Pantonecool gray 10C
  • RGB100/100/100
  • Hex#646464
  • HSL0, 0%, 39%


  • CMYK0/0/0/100
  • Pantoneprocess black c
  • RGB0/0/0
  • Hex#000000
  • HSL0°, 0%, 0%
Application examples
  • Department: Administration

Use of colours

Always use our colours according to their meaning (see the wheel above) – especially in documents that use large blocks of colour, such as signs, cover pages and business cards. When colours are used in graphics (e.g. bar chart, pie chart, etc.), they should also match their respective meanings.

  • Orange business card for creatives.
  • Green document cover for business plans.
  • Blue t-shirts for programmers.
  • White background for neutral information signs.
  • Black screen for general presentations.

However, in documents with background in white (e.g. reports, offers, invoices) or black (e.g. presentations, videos) and in general non-specific charts, you may use them as secondary colours (think lines, bullet points, titles, small graphical elements, etc.).

  • On a white background (paper), use colours in the following order: blue, then green, then, if necessary, orange.
  • On a black background (screen), use colours as a support in the following order: orange, then blue, and finaly green.
  • All titles on the same level should use the same colour. Also: rainbows are for flags and unicorns only (we shouldn’t have to explain this).